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Creative directionSub-brand launch

Revibe

Vapen was launching edibles for people who didn’t want to smoke but still wanted to enjoy cannabis. I built Revibe’s identity from zero, then directed its launch across 4 states.

Role
Creative Director, Vapen
Years
2023
Scope
Identity, brand guide, packaging, art direction, video
Team
Vapen's in-house creative team
1sub-brand built from scratch inside Vapen16spreads in the brand guide I wrote

Packaging

The idea: go retro, a nod to making weed brownies in your kitchen back in the day. Gummies, chocolates, drinks and dessert toppings each get their own format, and every flavor gets its own color, so the range reads as a family.

The full Revibe lineup of drinks, gummies, toppings and chocolates on a coffee table
1 of 3

Art direction

Playful, warm and nostalgic: everyday moments, vintage rooms and the product always in someone's hand.

Woman in a plum Revibe robe holding a Goodnight Blueberry gummy jar
1 of 3

Video

Art directed and produced for the Revibe launch.

The results

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States at launch

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Launch assets

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