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Creative directionDesign system

Revive Health

Revive had no brand guidelines and several separate brands. I built the design system, wrote the first brand guide, brought every brand into it and carried it into a new Boston office.

Role
Senior Brand Design Strategist
Years
2025–Present
Scope
Design system, brand guidelines, brand consolidation, web, environments
Partners
Marketing, product, sales, customer success
4brands brought into one systemFirstbrand guidelines Revive ever hadCompany-widerollout in Claude Design

The design system

No guidelines, no visual rules and several brands under one roof. First I had to define what Revive looked like.

First pass

One idea drives the system: moving people from fragmented care to centralized care. Five graphic elements tell that story, stage by stage.

STAGE 1The problemHealthcare is fragmented. Employers are stuck. Employees aren’t getting the care they need.
STAGE 2The tensionMovement without coordination. Things are in motion, but nothing is connecting.
STAGE 3The systemRevive organizes care. One front door, one coordinated system. The brand promise becomes visible.
94%
STAGE 4The outcomeMeasurable impact. The system is working, and the numbers prove it.
PERSISTENT STATEThe proof loopAlways working. Steady, confident, always on. Revive doesn’t stop when the sale closes.
Stage 1 of 5

The brand guidelines

I wrote Revive's first brand guide with product and took it to the senior leadership team for approval.

Open any spread to page through all 12.

Revive One

I led Revive One: 4 brands, 4 websites and 100+ assets in one system. I directed a designer on the assets and designed the sites for an agency to build.

Manifest Pharmacy website, beforeManifest Pharmacy website, before
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Built into Claude Design

I tested the system in Claude Design, then rolled it out company-wide. Now 40+ people make on-brand work without waiting on design.

Environmental design

Innovation Hub

Then I took the system off the screen and led design for Revive's new Boston office.

Revive Innovation Hub workspace with tall teal wall panels of white path lines and lime dots
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The results

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People across Revive building on-brand work in Claude Design

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To make a flyer, down from days

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Follower growth after launch

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