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Vapen
Vapen had a logo and nothing else. I built the brand, the in-house team and the campaigns that grew it, plus a sub-brand, Revibe.
4creatives hired and led in-houseZerobrand guidelines before I started1sub-brand launched, Revibe
Art direction, photo + merch
The idea: a brand that sounds like the people who already buy it. I wrote the guidelines and the tagline, "Honor the Plant," and directed every shoot around real people and real product.
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Product launch
Liquid Diamonds
A premium launch for a new buyer. I took the brand upmarket in black, white and gold across in-store POS and email.
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The results
Revenue growth in the first year after the new brand launched
Growth in social engagement from a full visual and content refresh
Liquid Diamonds, with dispensaries asking for more materials than we had printed