KROGER
THE CLIENT
Kroger
THE BRIEF
As Senior Brand Designer, I was tasked with developing visual concepts and designs that align with the brand's identity while meeting project objectives and marketing needs. The work includes logos, promotional materials, sports team collaboration signage and materials, art direction in photoshoots and branded merchandise. I present design concepts, make revisions based on feedback, and manage deadlines.
SERVICES
Brand Design
Art Direction
Classic and fresh.
My role at Kroger is to infuse the company's classic branding with innovative elements to create a visually compelling experience for customers. Incorporating fresh food photography allows us to showcase the quality and diversity of our products, enticing shoppers to explore our aisles. Utilizing "Krojis," a lovable cast of characters to represent Kroger customers, associates and communities, adds a playful yet cohesive touch to our marketing materials, reinforcing our brand identity across platforms.
Adhering to Kroger's brand standards ensures consistency and professionalism in every design, whether it's for digital campaigns, reusable bag designs, or billboards. By seamlessly integrating classic branding with modern elements, we engage customers on multiple levels, fostering loyalty and trust in the Kroger brand while also reflecting the dynamic nature of the grocery industry.
Flying Meat Photoshoot
The Kroger Brand Team embarked on a project to art direct a photoshoot featuring fresh meat. We sketched out visual concepts that showcased the quality and freshness synonymous with the Kroger brand. Through the sketching process, we curated a visual narrative that conveyed the care behind every Kroger product.
Fresh Meals with DoorDash
The brand team was tasked with designing a header image for Fresh Meals with DoorDash in Smith's and Fred Meyer markets involves blending vibrant imagery with DoorDash's branding, ensuring consistency and appeal across platforms. It's a strategic fusion of visual storytelling and market-specific messaging to engage customers and drive sales.
Year in Review Social Promotion
Reusable Bags
Billboards
THE CONCLUSION
Working at Kroger offered dynamic opportunities to collaborate with talented teams, shape iconic brand experiences, and contribute to the success of a leading supermarket chain. From innovative branding projects to creative campaigns, it's a rewarding journey of creativity and impact in the retail industry.