Rebellious and urban.

Under my creative direction at Vapen, I successfully led two significant projects: Dessert Syrups and Vampire Bites. For Dessert Syrups, I designed the packaging and orchestrated captivating photoshoots, ensuring the imagery captured the delectable essence of the products. Similarly, for the Vampire Bites project, I meticulously designed the packaging and orchestrated stylized photoshoots to embody the dark and mysterious aesthetic of the brand.

The creative direction for the merch was edgy and rebellious, with the graphic design style infused with the raw energy and urban edge of spray paint and graffiti elements. These elements added an unapologetic and rebellious touch to the brand's visual identity, perfectly capturing the vibrant and urban cannabis culture that resonates with the target audience.

I developed the photography and videography style that captured the essence of an authentic and rebellious cannabis culture, reflecting a sense of freedom, individuality, and confidence. The visuals resonated deeply with the target audience, who embraced the brand's rebellious attitude and sought to live life on their own terms. The combination of edgy graphic design and captivating photography created a cohesive and impactful brand experience, solidifying Vapen's position as a standout brand within the cannabis industry.