KHLA
THE CLIENT
KHLA
THE BRIEF
A Phoenix hospitality group asked me to develop a captivating and culturally-inspired brand identity for KHLA, an Asian-inspired cocktail bar. They wanted a visual identity that reflects the bar's theme while incorporating a tiger element, symbolizing strength and power as "Khla" translates to "tiger" in Khmer. I designed a logo completed with a color palette, typography, and visual assets, all aimed at establishing a distinct and memorable brand presence that immerses patrons in an authentic and vibrant atmosphere.
SERVICES
Brand identity
Illustration
Captivating and immersive.
The logo of KHLA, featuring the majestic tiger, serves as the centerpiece of the bar's branding, symbolizing strength, power, and the cultural significance of the name. The tiger illustration is not only limited to the logo but extends throughout the bar, adorning the walls as captivating painted murals that immerse patrons in an Asian-inspired ambiance. The bold and striking presence of the tiger can be further experienced as the logo is creatively incorporated into the ice cubes, adding a playful touch to the cocktails served.
From the moment guests step into KHLA, they are greeted by the captivating presence of the tiger, creating a cohesive and immersive visual experience that reinforces the bar's brand identity and offers a memorable journey into the heart of Asian culture.
THE CONCLUSION
The pervasive presence of the tiger illustration enhances the immersive Asian ambiance and sets KHLA apart. As the recipient of numerous cocktail and best bar awards, KHLA is swiftly establishing itself as a cornerstone of the Phoenix downtown area, attracting patrons seeking an unforgettable experience steeped in cultural richness and unparalleled hospitality.