LIQUID DIAMONDS
THE CLIENT
Vapen Cannabis
THE BRIEF
My team was tasked to create a visually compelling campaign strategy for Liquid Diamonds, a premium product by Vapen, known for its pure THCa diamonds and cannabis derived terpenes, offering a potent and luxurious experience at an affordable price. With the essence of elegance as a guiding theme, the goal was to develop a creative direction that reflected the rarity and opulence of diamonds.
SERVICES
Creative direction
Digital design
Print design
Marketing strategy
TEAM
Photos: Shereen Jenkins
Model: Azalia Laureno
Luxurious and timeless.
Incorporating the taglines "Luxury that's right for your lifestyle" and "Can You Keep Up?" into the marketing strategy, Liquid Diamonds establishes itself as the epitome of sophistication, targeting individuals seeking a refined cannabis experience. The creative direction employs gold typography, exuding a sense of prestige and elegance. Black and white photos further enhance the luxurious aesthetic, adding a timeless and sophisticated touch.
This combination creates a visual language that resonates with the target audience, capturing their attention and conveying the exclusivity and elevated nature of Liquid Diamonds. By employing these design elements, the branding radiates a sense of luxury, enticing consumers to indulge in the refined experience offered by this premium product.
THE CONCLUSION
The campaign was a resounding success, positioning the product as the pinnacle of sophistication within the cannabis industry. Through this cohesive creative strategy, Liquid Diamonds has achieved remarkable market penetration, garnering acclaim as a premier product that effortlessly blends opulence and quality, ultimately solidifying its position as a coveted choice for those seeking a sophisticated cannabis experience.